Google AdWords™: Part 1
Who Should Attend: This course is designed for marketing professionals with basic computing skills who want to create and manage ads and campaigns with Google AdWords.
Duration: One Full Day
Location: Online – Virtual Classroom
In today’s modern and connected society, in which people have access to information almost everywhere they go on a variety of devices, any strong marketing presence or campaign should incorporate some form of web-based marketing. Google AdWords™ is a web-based marketing tool that allows individuals and organizations to advertise on the Internet. Google AdWords is the most popular web marketing tool, and operates on the largest connected set of networks, Google’s networks.
Google AdWords is simple to start using but is difficult to master. AdWords campaigns have many components that must work together well to create an effective ad campaign. Managing an AdWords campaign involves constant monitoring, analysis, and refinement to improve campaign performance.
In this course, you will create a Google AdWords account, create an AdWords campaign, create text ads, research and optimize keywords, refine text ad copy, manage your AdWords campaign through analysis, analyze and optimize bidding and budget, and generate both performance and financial reports. Before you can perform these tasks, you need to understand how search engine marketing (SEM) works in general and the specific capabilities and features of Google AdWords.
Students should know how to use a web-browser and productivity software such as Microsoft® Office or Google Docs™.
In this course, you will create a Google AdWords account and run a basic marketing campaign.
- Create and navigate a Google AdWords account.
- Create and manage ad campaigns.
- Work with keywords.
- Write ads for Google AdWords.
- Manage bidding and budgets.
- Launch and manage ads.
- Create financial and performance reports.
Google AdWords™: Part 2