SMstudy Corporate Sales certications include Associate, Professional, Specialist and Expert levels. Anyone interested in learning about Corporate Sales can earn these certications.

1. Introduction

   • A Brief History of Corporate Sales
   • Corporate Strategy Overview
   • Aspects of Sales and Marketing
   • Levels of Sales and Marketing Strategy
   • Marketing Strategy Overview
   • Corporate Sales Overview

2. Understand Sales Value Proposition and Determine Corporate Sales Channels

   • Understand Sales Value Proposition
   • Determine Corporate Sales Channels

3. Prepare Organization for Sales

   • Plan Sales Governance
   • Determine Sales Targets
   • Create Marketing Assets
   • Determine Sales Targets

4. Training for Corporate Sales

   • Sales and Negotiation Training
   • Product Training

5. Sales Process-Prospecting

   • Profile Target Customers and Decision Makers
   • Lead Generation and Qualication

6. Sales Process-Conversion

   • Needs Assessment for Each Qualied Lead
   • Presentation, Overcoming Objection, and Closure

7. Account Management

   • Classification of Accounts and Resource Allocation
   • Corporate Accounts Alignment
   • Client Management